Content developed for painter Francesco Filippelli. I built a narrative highlighting the uniqueness of his paintings and his patented technique — a process that allows the works to transform cyclically within minutes. I managed the editorial plan and produced video and graphic content, intensifying the output during exhibition periods.
Content strategy, visual storytelling, filming, editing & graphic design
A narrative built around a painting technique that transforms over time.
The work focused on translating a complex visual process into a clear and continuous narrative.
The content was designed to highlight transformation over time, making the technique understandable through repetition and variation.
An example of a video produced to promote the “Imago dei” exhibition:
Some examples of posters created for his exhibitions, along with the corresponding format adaptations for social media:
